The challenge
Entering Kuwait with no local pipeline and a team sized for Saudi Arabia only.
What we did
Two markets in parallel, HR directors and CFOs, local numbers and Arabic scripts per market.
Figures come from the meetings ledger and the client's own records; the client approves every word before publication.
Each case is published only with the client's written permission, under its name or anonymised by sector and market. Figures come from the client's records and our meetings ledger, and the client reviews every word first.1
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