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Diraa Sample Security (sample name)

Figures come from the meetings ledger and the client's own records; the client approves every word before publication.

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Sample data
Case 02Diraa Sample Security (sample name)Managed security services · Jeddah · ~80 staff
IT services, cloud & cybersecurityMarket: Saudi Arabia and UAE
57Closing-ready meetings
SAR 8.7MPipeline created
8Deals closed (by the client)
79%Show rate
14%Meeting → deal

At a glance

Company
Diraa Sample Security (sample name)Managed security services · Jeddah · ~80 staff
Sector
IT services, cloud & cybersecurity
Market
Saudi Arabia and UAE
Period
Apr – Sep 2026 · month to month

The challenge

Long cycles and few CISOs reachable through events; the pipeline depended on two partners.

What we did

Signal-based targeting (new compliance deadlines, hiring for security roles), calls to CISOs and IT directors, briefs prepared before each meeting.

Results, as the client confirms them

57Closing-ready meetings
SAR 8.7MPipeline created
8Deals closed (by the client)
79%Show rate
14%Meeting → deal

Outcome

Outcome57 closing-ready meetings held over the term · 20 contracted a month

Publication permission

Each case is published only with the client's written permission, under its name or anonymised by sector and market. Figures come from the client's records and our meetings ledger, and the client reviews every word first.1

  1. Published with the client's permission

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