The challenge
A product finance teams liked in demos, but too few demos.
What we did
Finance and treasury leaders at mid-size firms, openers tied to e-invoicing deadlines.
Client resultsSample data
Tadfuq Sample Payments (sample name)
Figures come from the meetings ledger and the client's own records; the client approves every word before publication.
Sample data
Case 08Tadfuq Sample Payments (sample name)B2B payments platform · Riyadh · ~90 staff
B2B fintech & finance automationMarket: Saudi Arabia and Bahrain
27Closing-ready meetings
SAR 1.5MPipeline created
5Deals closed (by the client)
77%Show rate
19%Meeting → deal
At a glance
- Company
- Tadfuq Sample Payments (sample name)B2B payments platform · Riyadh · ~90 staff
- Sector
- B2B fintech & finance automation
- Market
- Saudi Arabia and Bahrain
- Period
- Aug – Oct 2026 · month to month
Results, as the client confirms them
27Closing-ready meetings
SAR 1.5MPipeline created
5Deals closed (by the client)
77%Show rate
19%Meeting → deal
Outcome
Publication permission
Each case is published only with the client's written permission, under its name or anonymised by sector and market. Figures come from the client's records and our meetings ledger, and the client reviews every word first.1
- Published with the client's permission
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Read the one-page contract first