The challenge
A strong reputation but no outbound motion; meetings came only from existing clients.
What we did
Foreign firms entering the Saudi market and local mid-size companies, general counsels and CEOs, Arabic and English.
Figures come from the meetings ledger and the client's own records; the client approves every word before publication.
Each case is published only with the client's written permission, under its name or anonymised by sector and market. Figures come from the client's records and our meetings ledger, and the client reviews every word first.1
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